description
During my internship at The Hug, a cross media production company in Paris, I got the opportunity to work from concept to delivery on a client proposal for a 3D DOOH for Cartier.
For their "Grain de Café" collection, Cartier wanted to offer a range of gold jewellery that combined the glamour of the French Riviera in the 50s with the luminous beauty of Grace Kelly.
Our proposal was for the Christmas festive period, so instead of coming up with a sunny concept reminiscent of summer and the Côte d'Azur, we preferred to focus on its winter cousin and the ski slopes of the Alps, while bringing back an aspect of luxury, warmth and glamour.
Here are some of the original sketches that I made to start and lay down a base for the concept:
2023
grain de café
cartier
artistic direction
3D modelling
2023
grain de café
cartier
artistic direction
3D modelling
THE BRIEF
During my internship at The Hug, a post production company in Paris, I got the opportunity to work from concept to delivery on a client proposal for a 3D FOOH for Cartier.
For their "Grain de Café" collection, Cartier wanted to offer a range of gold jewellery that combined the glamour of the French Riviera in the 50s with the luminous beauty of Grace Kelly.
Our proposal was for the Christmas festive period, so instead of coming up with a sunny concept reminiscent of summer and the Côte d'Azur, we preferred to focus on its winter cousin and the ski slopes of the Alps, while bringing back an aspect of luxury, warmth and glamour.
Here are some of the original sketches that I made to start and lay down a base for the concept:
the inspiration:
the storyboard:
To elevate the storyboard and proposal, we also produced a "still frame", the aim of which was to sell our entire concept in one image as well as possible, and in a more attractive way than the storyboard.
Two other concepts were also developed but did not make the final cut.