JACK DANIELS x McLAREN
selfridges london
Display Design
3D
2026
THE BRIEF
To celebrate the collaboration between Jack Daniel’s and McLaren, Shoot the Moon was tasked with creating a window display at Selfridges London. The challenge was to bring together two distinct brand worlds while showcasing a limited-edition bottle and crate as the centrepiece. The display needed to translate the brands’ visual identities into a physical experience that would capture attention and spark customer interest.
THE solution
The design centred around the limited-edition bottle and crate, using an intricate arrangement of ropes to create a sense of movement, direction and purpose. The ropes formed a dynamic composition that guided the viewer’s eye towards the hero product, bringing energy to the display while reflecting the precision and performance associated with the McLaren brand.
3D software played a key role in developing the concept, allowing us to explore the composition, refine the positioning of each rope and ensure the design could be accurately translated into a physical installation. The final display successfully brought both brands together in a striking visual experience that was well received by clients and customers alike.