2023
lancel
lancel
3D modelling
THE BRIEF
During my internship at The Hug, I contributed to the development of a 3D-focused out-of-home (FOOH) campaign for French luxury bag brand Lancel, created specifically for the Christmas season and designed to run across social media.
The goal was to present a selection of Lancel’s key products, including the Origami and Clepsydre bags, within richly detailed, holiday-themed 3D scenes that captured the brand’s elegance while embracing the festive spirit. The campaign aimed to blend luxury with a sense of warmth and seasonal magic.
My primary responsibility was to model the featured bags in 3D, using physical samples provided by Lancel to ensure accuracy in form, texture, and detailing. This modelling phase was a crucial foundation for the animation and integration work that would follow.
Although my internship concluded before the project was finalised, I completed all 3D bag models prior to my departure. The final videos, which I’ve included below, feature these models within the completed campaign visuals as used by the client.