My approach was rooted in understanding Monlam's story and building a brand that would both reflected his personality and the brand's long term vision. Through open conversations and close collaboration, we navigated different (cultural and personal) perspectives on branding to develop a final identity that felt personal, meaningful, and would help him stand out. Seeing the final design come to life on a storefront in Paris made this project especially rewarding, marking my first experience bringing a visual identity into a physical space.